Professional still life photographer Dennis Pedersen transforms everyday materials into spectacular, dynamic imagery. It’s an art that he has honed for over 20 years. Pedersen’s studio is highly sought-after by clients from many sectors from - all seeking a highly creative response to the photography of their products. Water, ice, heat, materials in flux: like an alchemist, Pedersen employs techniques and effects that bring materials and brands to life. Pedersen is best known for his work in the cosmetics and beauty sector, where he is renowned for creating vibrant and enchanting images from packs and raw materials: creams, oils and powders. Often, clients give their products to Pedersen without a brief, asking him to ‘work his magic’, which he does to rapid turnaround times. His many clients range from Dior to Chanel. From his own studios in Hoxton Shoreditch, highly accessible to the creative industries of London, Pedersen uses state of the art equipment, technical prowess and ingenuity to achieve the effects for which he is known. Pedersen has plentiful darkroom experience, and takes a highly trained eye to digital production, always pushing the boundaries of the photographically possible – and his unerring ability to capture the essence of a product. He will also shoot on location and has developed an extensive portfolio ranging from editorial and advertising to PR and point of sale.